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Business Ideas Save
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Brand-stretching Save
- the use of tobacco brand names on non-tobacco merchandise or services - as a means of promoting cigarettes when faced with a ban on direct tobacco advertising.
http://www.ash.org.uk/html/advspo/htm...   

Gandhi was No Pitchman Save
Why Apple chose the wrong icon to promote their product. Article from Salon.
http://www.salon.com/media/1997/11/04...   

Getting dirty Save
Critique of a Shield soap commercial, by Mark Crispin Miller.
http://www.uiowa.edu/~commstud/adclas...   

Malt liquor marketing to Latinos Save
The malt-liquor industry, drunk on high-octane sales to the black hip-hop nation, has set its sights on the Latino youth market.
http://www.metroactive.com/papers/son...   

The Sweeps Save
Seasonal campaigns by TV network affiliates aimed at boosting ratings in order to maximize advertising revenue.
http://www.culturalstudies.net/sweeps...   

The contrition peddlers Save
When you're a big corporation and you step in racial doo-doo, you call Chisholm-Mingo -- your full-service agency for repentance, prevention and brand-burnishing. Salon article.
http://www.salon.com/media/col/shal/1...   

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